The AIgent endorsement
We dig into your product ourselves and write a firsthand endorsement: why we would use it, how we would use it, and why it fits our readers. It runs at the top of the issue, the first thing readers see.
$150per issue
Reach the people learning to build with AI.
Your product, in front of people ready to try it.
The AIgent is a daily newsletter for solo founders, small business owners and working professionals learning to use AI for work and everyday life.
*Last 4 weeks
A daily letter readers act on.
The AIgent lands every weekday morning with one job: put a useful AI tool in front of someone ready to try it. Each issue opens with a sponsor slot, then the day’s hero GitHub repo, then the workflows and prompts readers use that day.
The daily Drop
A GitHub repo or AI tool every weekday. Repo links are the most clicked thing in every issue.
Learn by doing
Polls, workflows and a free course, The Awakening, for readers who want to start building.
A list kept clean
Readers who stop opening are removed after two weeks, so your slot reaches people who read.
The numbers, updated daily.
Nothing is estimated. The list figures read live from Beehiiv every hour. Audience figures are the 2026-10-29 pull from Meta and SparkLoop.
- Half the list reads every issue. 48.9% opened over the last four weeks, on a list that removes anyone who stops opening.
- It grows while it is cleaned. 3,123 new readers in four weeks, and 2,578 of them are still active after every inactive reader was taken off.
- Every click is a real person. The clicks we report are bot filtered by Beehiiv, so you see real readers, not scanners.
- Active subscribersKept clean: readers who stop opening are removed after two weeks9,325
- Open rate, last 4 weeksNearly half the list, every issue. 37.6% all time; includes Apple Mail privacy and scanner opens48.9%
- Click rate, last 4 weeksUnique clickers as a share of unique opens, Beehiiv's own base; 64 clickers in an average issue1.57%
- New readers, last 4 weeks2,578 of them still active today, after the two-week sunset3,123
An average issue, last 12 sends (Oct 13 to Oct 28)
- DeliveredFive sends a week, Monday to Friday8,342
- Unique opens48.9% open rate per send4,076
- Verified clickersBot filtered, so every click we report is a real person35
- Unsubscribes20 per send0.24%
Sources: Beehiiv, Meta Marketing API, SparkLoop. List figures as of 2026-10-29; audience figures from the 2026-10-29 pull.
Meet the reader.
He is in his late forties to sixties, in the United States, the United Kingdom, Canada or Australia. He found us on Facebook on his phone and reads on Gmail. He works alone or runs a small business, and is learning Claude Code and similar agents to earn on the side or do his job faster. He opens about half the issues and clicks the daily tool first.
Age, gender and country come from the 8,452 sign-ups Meta measured since July 2026, the largest source on the list. Men 45 and over are 66.8% of them. Readers who joined through SparkLoop are not measured this way.
Age and gender, share of sign-ups
Men 55 to 6425.7%
Men 65 and over21.8%
Men 45 to 5419.3%
Women 45 and over15.7%
Men 35 to 4410.1%
Everyone under 353.8%
Country, share of sign-ups
United States68.6%
United Kingdom12.1%
Canada9.8%
Australia8.1%
New Zealand1.3%
97.8% of sign-ups happen on a phone. Readers who visit the website skew desktop (64%), and 82% of them are in the United States.
32%
of verified clicks go to sponsor, partner, news and other outbound links, measured over the last 12 issues.
People come to The AIgent for tools. Every issue reaches them ready to try something new.
Readers click.
Across the last 12 issues, the tools and repos drew 38% of verified clicks and sponsor, partner, news and other outbound links 32%.
Verified clicks, last 12 issues
Tools and GitHub repos160
Sponsor, partner, news and other outbound links133
Polls, memberships, social, web version129
Your slot now leads the issue.
With our new layout, the sponsor slot is the first link in every issue. On the latest sponsored issue it drew more raw clicks than any other link.
Early in the AI buying journey.
Most readers are choosing their first AI tools. A good product reaches them at the moment they are picking, not after they have settled. In-issue poll, 82 votes, August 2026.
Just learning what AI can do37%
Building with AI29%
Using AI tools at work26%
Running a team or business on AI9%
- 60%Not building yet
- 28%Use Claude Code
- 6%Use OpenAI APIs
- 5%Run a local LLM
What they say they are building
- Side businesses and income lines. Online stores, Shopify, affiliate content.
- Content and marketing for their own business. Social content, funnels, a book, a course.
- Professionals using Claude or Copilot at work. Project managers, property managers, consultants, Excel and Power Query dashboards.
- Projects after fifty. Retirement planning tools, browser games for a grandson, supplementing a fixed income.
- Security and infrastructure. Scanning and remediation, a local LLM on a Debian box, multi agent AI.
“Vibe coded one page browser games for my grandson.”Welcome survey response
“Installed Ollama and Qwen on a small form factor PC running Debian Linux.”Welcome survey response
Built for brands that help people do more with AI.
If your product helps someone learn, build or earn with AI, our readers are looking for it. Here is where their attention already goes.
AI tools and apps
79% of readers work alone. A tool one person can sign up for and use the same day fits right into how they work.
Courses and communities
The top ask in our community poll (25 votes, July 2026) is a step by step path with others at my level. A free beginners video series got 22 yes votes and 0 no.
Side hustles and small businesses
Online stores, content, funnels, marketing and automation for a business of one. Many readers are building a second income with AI.
Developer and AI infrastructure
28% already use Claude Code, and readers run local models on their own hardware. Hosting, APIs, agents and security tools have a home here.
Selling something else? If it helps a solo founder, a small business or a working professional get more done, tell us about it and we will find the angle that works for our readers.
One placement.Top of the issue.
- Founding partners keep today’s price for two months
Verified engagement only.
01
No scanner traffic
We report verified clickers, Beehiiv’s bot filtered count, so every number is a real reader, never a scanner.
02
Readers who stay
Only 0.24% of readers unsubscribe per send. They open, click and come back every weekday, issue after issue.
03
No fake scarcity
Real dates, real prices and no pressure. Founding partners simply keep today’s price for two months.
Questions advertisers ask.
Are your readers engineers?
Mostly not. 48% are builders or hobbyists learning the agent stack, 20% are solo founders shipping AI products, and 2% are engineers at companies building with AI.
Can I trust the open rate?
Opens include Apple Mail privacy and scanner opens, so we do not lead with them. We report verified clickers, which average 35 per issue.
How many clicks should I expect?
The top slot measured 8 to 42 verified clicks per send across July 2026 sends, median 15 over the most recent ten. On issue #165 (October 29, 2026) it reached 5 verified clicks in the first 4.6 hours.
Where do readers come from?
6,196 joined through SparkLoop co registration. Meta ads produced 8,452 leads by Meta’s own count, with about 2,600 tagged on the list. About 300 came from paid newsletter recommendations, and fewer than 200 from the website and organic.
Why only one slot?
One lead slot keeps your message the first thing a reader sees, and keeps the issue useful for the reader.
Do I have to commit?
No long contract. Test one slot first, then decide. Founding partners keep today’s price for two months.
Lock today’s rate before the list grows.
- Founding partners keep today’s price for two months
- The list added 3,123 readers in the last 4 weeks
- No long contract
- Test one slot first, then decide
Founding lead slot
$150per issue
The rate stays fixed while the audience compounds.
Reach readers while they choose their first AI tools.
01
Tell us what you sell
What it is, who it helps, and which slot you want to test.
02
We test it
We dig into your product and write your AIgent endorsement.
03
Pick your date
Choose an issue and lock the founding rate.
Start a test slot
partnerships@theaigent.xyz